— PROJECT NAME
Visual Branding & Creative Campaign for RMIT' project "Xin Chao"
— CREATIVE
Đặng Minh Quang
Đinh Thị Bằng Linh
Phạm Khánh Phương
Hoàng Vân Linh
Âu Gia Linh
Hà Song Anh
— DATE
08/2023
Project Xin Chao is RMIT Vietnam’s initial platform to spark connections between people who are new to RMIT with established local community members. The project is a powerful way to build trust, belonging, and connection between new RMIT members and break through cultural, social, and other barriers. Project Xin Chao is an accessible and enjoyable platform to enhance social connections, enable positive community participation, and spark friendships with those who are new to RMIT.
OUR OBJECTIVES
The primary objective is intended to fill in some of the gaps in knowledge about Vietnam and matters of daily life to help new RMIT members prepare as best they can for moving to Vietnam for work at RMIT Vietnam.
The secondary objective is to create opportunities for meaningful encounters which not only foster positive relationships between new RMIT members but also promote necessary shifts in perception and local cultural values. The effect of these shifts will be more connected and enhance peace in Vietnamese society.
