— PROJECT NAME
Tuborg – Pressure Brewer (New Blood D&AD 2026 "Wasn't Awarded" Pencil winner)
— ROLE
Creative
Copywriter
— CREDIT
Thuy Linh – Copywriter
Khanh Linh – Designer
50% of Gen Z don’t know where to seek mental health support, so many end up carrying their pressure alone. But put a drink in hand, and suddenly it’s easier to open up and talk about what’s really going on. Tuborg’s Pressure Brewer invites Gen Z to drop their pressure and turn it into free beer to enjoy together. Because sometimes all it takes is a drink, a story, and a few strangers to remind you that you’re not the only one feeling the pressure.
