— PROJECT NAME

TOYOTA MULTI-PATHWAY – SOCIAL CAMPAIGN 2024/2025

— ROLE

Copywriter

— DATE

10/2024

Concept: EVERY JOURNEY COUNTS (ĐIỂM XANH VẠN HÀNH TRÌNH)

With Toyota, there are countless green journeys leading toward a zero-emission future.

Whether it’s using biofuel instead of regular gasoline, choosing a hybrid vehicle over a petrol one, simply walking to work instead of riding a motorbike, or bringing a reusable cloth bag to the supermarket instead of using plastic ones — every green journey, big or small, carries meaning.

And each individual, with their own ‘green journey,’ plays a vital role in our shared path toward a sustainable future.