— PROJECT NAME

JOLLIBEE – CHILI CHICKEN 2025

— ROLE

Copywriter

Good food gets you falling. The best food gets you stuck.

Idea: CAY SÂU, NGỌT DỊU, NGON LẠC LỐI (Get lost in Jollibee's sweet-spicy taste)

Jollibee’s Spicy Chicken, with its unique sweet and spicy sauce, makes each bite irresistibly tasty. It takes you on an infinite, spice-tastic flavor journey from the first bite, becoming even more irresistible with each subsequent one.

This isn’t just a meal, it’s a flavorful adventure that captures your taste buds and keeps the enjoyment going until the very last bite.