— PROJECT NAME

Hong Kong MX – Mid-Autumn Digital Campaign

— ROLE

Copywriter: Đặng Minh Quang

Designer: Duy Trần, Nguyên Phan

— DATE

07/2024

OBJECTIVE: To communicate the high-quality, 100% made in Hong Kong mooncakes to gourmet consumers, emphasizing the delicious characteristics and premium ingredients, particularly the goodness of the egg filling.

KEY MESSAGE: “Indulge in the authentic taste of Hong Kong with our high-quality mooncakes, made from the finest ingredients for a truly gourmet experience.”

TA: 30+